The logo change of Firefox.

Logobench Reviews the logo change of Firefox.LB1

Firefox is famous for their internet explorer browser and their user friendly tools. It is certainly one of the most popular browsers in the group of a few good ones. Google chrome is famous for its speed browsing so Firefox is famous for option and that it can be customizable. They recently had some changes done to their logo. Although the changes were minimal in the outlook but they can be observed and they are worth mentioning.  They named it as re designing the simplified Firefox logo. They are proudly calling it the visual evolution of the Firefox logo. They have followed the same logo since inception. But they have tweaked it slightly and the latest one is no different.lb2

This time the logo has the same fox around the globe. This time the logo is seen with globe in more blue. And the fox is more fluent as there are less shades of orange. They have made the logo simpler and taken the shine out of it. You can’t really make out the globe, as the colors are too mixed up.

 

The common type of logo designs

Logobench Reviews the common type of logo designsLB

Logos usually define the business and the idea behind the design should be kept simple. If we look at the logos that are being created around the world, we find that most of the logos are designed in the basic two formats. Number one would be the typographic type of logos and number two would be graphical or iconic type of logos.LB1

The very common typographic type is widely used because of the simplicity and the emphasis on the name of the product or the manufacturer. There is one more type of logo design that can be called the mixture of these two designs. Its where there is an iconic image on the left and the typographic element that follows. This approach is also very popular because of its simplicity. The icon and the words are of the same size and follow the same pattern. Even the color scheme is the same. This is popular because they are easy to make and they serve the purpose.

As a logo designer you need to be creative and this traditional approach dosent allow you to be creative. This is an old approach used by many logo designers around the world and lacks the buzz now.

 

 

 

 

 

The intricacy involved in the design of the logos.

Logobench Reviews the intricacy involved in the design of the logos.LB1

There are a lot of mistakes being made in the actual design of a logo. Almost every 5th logo that is being created has goof ups in it. If the logo is being printed on merchandise or give always and the size of the logo is too small then its details won’t be visible, so all that effort that is being put into the design and the intricacy of the logo is wasted. The logo has to be comprehensive so that the purpose of the logo is served which is to get registered in the minds of the consumer.LB2

If you can recall the logo of Starbucks, which is a good example of a complex logo, is a good example of how they redesigned the logo overtime but kept the intricacy level same and kept it looking like the old logo so that the consumers can relate the new logo with the old one. Their first logo was a topless mermaid in water with a noticeable double fist tail. The next version was in operation between 87 to 92 which showcased the same mermaid but her hair looked slightly changed and the color combination was different too. the fish tail was cropped. Now the new logo still has the same mermaid but her navel and chest is not visible.