Why market research is important for a logo design.


Before you embark on a mission of making a logo for your brand you have to keep a lot of things in your mind. If you have been following the blogs by logobench then you would know that we have discussed a lot of points earlier. This time though, logobench is emphasizing on the fact of market research. This means that we must know what our competition is doing. What they look like logo wise and why? If you hire a logo design company then you must know what you want. For that you need look at others.

Two trustworthy beginning points for online logo design exploration are Logo Moose and Logo Gala. One thing to be aware of knows when to stop your logo research. It’s best to take a gander at what did and didn’t work out of 10 applicable logo outlines than bog yourself with 50 unessential ones.


In case you’re battling for thoughts, then you can make use of basic tools of English such as dictionary and thesaurus that will give you more words to search from. In the event that you keep a representation book then take a gander at past drawings – you’re certain to have unused thoughts from past activities, so you might as of now be perched on the ideal arrangement.


The logo change of Firefox.

Logobench Reviews the logo change of Firefox.LB1

Firefox is famous for their internet explorer browser and their user friendly tools. It is certainly one of the most popular browsers in the group of a few good ones. Google chrome is famous for its speed browsing so Firefox is famous for option and that it can be customizable. They recently had some changes done to their logo. Although the changes were minimal in the outlook but they can be observed and they are worth mentioning.  They named it as re designing the simplified Firefox logo. They are proudly calling it the visual evolution of the Firefox logo. They have followed the same logo since inception. But they have tweaked it slightly and the latest one is no different.lb2

This time the logo has the same fox around the globe. This time the logo is seen with globe in more blue. And the fox is more fluent as there are less shades of orange. They have made the logo simpler and taken the shine out of it. You can’t really make out the globe, as the colors are too mixed up.


The common type of logo designs

Logobench Reviews the common type of logo designsLB

Logos usually define the business and the idea behind the design should be kept simple. If we look at the logos that are being created around the world, we find that most of the logos are designed in the basic two formats. Number one would be the typographic type of logos and number two would be graphical or iconic type of logos.LB1

The very common typographic type is widely used because of the simplicity and the emphasis on the name of the product or the manufacturer. There is one more type of logo design that can be called the mixture of these two designs. Its where there is an iconic image on the left and the typographic element that follows. This approach is also very popular because of its simplicity. The icon and the words are of the same size and follow the same pattern. Even the color scheme is the same. This is popular because they are easy to make and they serve the purpose.

As a logo designer you need to be creative and this traditional approach dosent allow you to be creative. This is an old approach used by many logo designers around the world and lacks the buzz now.