LogoBench Reviews the logo of Sony Vaio.
Logos need to send a message. When a logo is designed, it is believed to interpret what the organization thinks about the brand. What they are offering to the people. They can show both verbally that is in a tag line and they can make use of the logo itself. Many companies in the past have had interesting and creative logos that express what the company feels about the brand and what they want to portray. Some of the brave one does go for subliminal logos as well.
One such logo that can be discussed here is the Sony Vaio logo. The V and the A of the logo has been deliberately made to look like the analogue signal of an equalizer display and I and O is that of a binary digital signal.
All this is a part of the subliminal message that Sony wanted to portray to the audience and its customers. We cannot forget that it was a very successful logo and it was well appreciated by the customers worldwide.
LogoBench Reviews the logo change of NetGear
NetGear is an American company that manufactures computer hardware and networking equipment. They are more popular in America then around the world but the quality that they produce is truly world-class. They recently hi red a design company for a logo revamp. By looking at the logo we can see that they wanted to keep their earlier identity as it was. So the first impression of the logo can be said that it may be not that different apart from the color scheme. The earlier logo was a dark navy blue color where as the new one is Purple.
Although the new logo is not much different but by looking closely we can see some more differences in the two logos. The spacing in the earlier logo was more than the new one which is the second difference plus they have given an extension to the letter-forms thus giving an overall impressive look to the outlook of the brand. It can be said that NetGear has achieved two things by this revamp. Firstly they have changed their logo and secondly they have maintained their identity as well.
LogoBench reviews the revamped and rebranded Southwest Airlines.
The Dallas based Southwest Airlines has rebranded there outlook and brought forth a new fresher look. The planes look blue which was the dominant color earlier as well but there are some darker shades as well and the tail looks brighter with the colors of red and yellow. This revamp occurred for the first time in the 43 year old history of the carrier. This activity does require a lot of resources and time. Plus there has to be a creative element involves in the whole process. The audience should connect with the revamp, and it should be marketed that way.
The colors used in the rebranding process are considered to be an integral part. Each color represent a theme, an idea, a philosophy and the whole combination of colors describe the companies gesture of moving forward and changing with time. When we associate a brand with a color, it means the ultimate success for that particular brand. It’s not an easy job, to think of Coca Cola when you see the color red, blue for Pepsi. Brands invest millions of dollars to create that level of association. Colors create a brand experience and create a personality of its own. Many airlines do change with time but that does not mean they can follow a pattern. It should be different and relateable at the same time.
Logobench Reviews the common type of logo designs
Logos usually define the business and the idea behind the design should be kept simple. If we look at the logos that are being created around the world, we find that most of the logos are designed in the basic two formats. Number one would be the typographic type of logos and number two would be graphical or iconic type of logos.
The very common typographic type is widely used because of the simplicity and the emphasis on the name of the product or the manufacturer. There is one more type of logo design that can be called the mixture of these two designs. Its where there is an iconic image on the left and the typographic element that follows. This approach is also very popular because of its simplicity. The icon and the words are of the same size and follow the same pattern. Even the color scheme is the same. This is popular because they are easy to make and they serve the purpose.
As a logo designer you need to be creative and this traditional approach dosent allow you to be creative. This is an old approach used by many logo designers around the world and lacks the buzz now.
Logobench Reviews how subliminal a logo can be!
A lot of giant organizations have changed their logos over time. This doesn’t mean the previous ones were not up to the mark or anything else. Some things have to change with time. That is called evolution in term of branding. These logos continue to evolve overtime and they don’t just stop at one point. Whenever a company is launching a new flagship product it can couple that with a logo change as well. Companies like apple and Sony does that. They also include subliminal messages in a logo. This can be detected by having a close look at the logos.
Amazon has and underlining golden arrow in its logo. Along with the full url i.e “Amazon.co.uk”, it also makes use of the letters A and Z in the name. the arrow moves from A to Z in a curve. That depicts completeness and range. The arrow also depicts a smile because of the shape it has. So a logo can create value and meaning on its own. A smile here depicts also the customer satisfaction.
Similarly there is a new website for generating interest in anything is Pinterest. The idea is that users can pin their interest on their home page. So the in this web page the emphasis is on the Pin. The logo also has a pin in it because the P of the name is shaped in the form of a Pin.
LogoBench reviews the spaces within the space in website development.
The design of a page is extremely important if you are considering creating a page from scratch. Organizing content is one of the top priorities for a web designer. Organizing spaces makes it easy for your viewer to access all the important points in a very short time. White spaces are as important as the content itself. The space you leave offers a resting place for the viewer. The visitor feels they are not being pushed. The margins and the alignments are observed by the viewer in the subconscious mind. They may not be exactly looking at the spaces. Or the spaces may not me inviting if you look directly to them. But it’s your not-so-focused area of the vision. This subliminal advantage that you give to your visitor helps in regaining him for a longer period of time on your website. Help him focus on the areas you feel is important. This will eventually help the visitor in conversion.
Designers feel that now is the time for minimum amount of words with the maximum amount of impact. On the other hand if the visitor is bombarded with content, flashy images and frequent pop up sort of interruptions. Visitor will be uneasy and move on to the next website which could be your competition.
Logobench Reviews the intricacy involved in the design of the logos.
There are a lot of mistakes being made in the actual design of a logo. Almost every 5th logo that is being created has goof ups in it. If the logo is being printed on merchandise or give always and the size of the logo is too small then its details won’t be visible, so all that effort that is being put into the design and the intricacy of the logo is wasted. The logo has to be comprehensive so that the purpose of the logo is served which is to get registered in the minds of the consumer.
If you can recall the logo of Starbucks, which is a good example of a complex logo, is a good example of how they redesigned the logo overtime but kept the intricacy level same and kept it looking like the old logo so that the consumers can relate the new logo with the old one. Their first logo was a topless mermaid in water with a noticeable double fist tail. The next version was in operation between 87 to 92 which showcased the same mermaid but her hair looked slightly changed and the color combination was different too. the fish tail was cropped. Now the new logo still has the same mermaid but her navel and chest is not visible.