LogoBench Reviews the logo of Sony Vaio.
Logos need to send a message. When a logo is designed, it is believed to interpret what the organization thinks about the brand. What they are offering to the people. They can show both verbally that is in a tag line and they can make use of the logo itself. Many companies in the past have had interesting and creative logos that express what the company feels about the brand and what they want to portray. Some of the brave one does go for subliminal logos as well.
One such logo that can be discussed here is the Sony Vaio logo. The V and the A of the logo has been deliberately made to look like the analogue signal of an equalizer display and I and O is that of a binary digital signal.
All this is a part of the subliminal message that Sony wanted to portray to the audience and its customers. We cannot forget that it was a very successful logo and it was well appreciated by the customers worldwide.