LogoBench reviews the revamped and rebranded Southwest Airlines.
The Dallas based Southwest Airlines has rebranded there outlook and brought forth a new fresher look. The planes look blue which was the dominant color earlier as well but there are some darker shades as well and the tail looks brighter with the colors of red and yellow. This revamp occurred for the first time in the 43 year old history of the carrier. This activity does require a lot of resources and time. Plus there has to be a creative element involves in the whole process. The audience should connect with the revamp, and it should be marketed that way.
The colors used in the rebranding process are considered to be an integral part. Each color represent a theme, an idea, a philosophy and the whole combination of colors describe the companies gesture of moving forward and changing with time. When we associate a brand with a color, it means the ultimate success for that particular brand. It’s not an easy job, to think of Coca Cola when you see the color red, blue for Pepsi. Brands invest millions of dollars to create that level of association. Colors create a brand experience and create a personality of its own. Many airlines do change with time but that does not mean they can follow a pattern. It should be different and relateable at the same time.