Logobench Reviews how subliminal a logo can be!
A lot of giant organizations have changed their logos over time. This doesn’t mean the previous ones were not up to the mark or anything else. Some things have to change with time. That is called evolution in term of branding. These logos continue to evolve overtime and they don’t just stop at one point. Whenever a company is launching a new flagship product it can couple that with a logo change as well. Companies like apple and Sony does that. They also include subliminal messages in a logo. This can be detected by having a close look at the logos.
Amazon has and underlining golden arrow in its logo. Along with the full url i.e “Amazon.co.uk”, it also makes use of the letters A and Z in the name. the arrow moves from A to Z in a curve. That depicts completeness and range. The arrow also depicts a smile because of the shape it has. So a logo can create value and meaning on its own. A smile here depicts also the customer satisfaction.
Similarly there is a new website for generating interest in anything is Pinterest. The idea is that users can pin their interest on their home page. So the in this web page the emphasis is on the Pin. The logo also has a pin in it because the P of the name is shaped in the form of a Pin.