Logobench Reviews the intricacy involved in the design of the logos.
There are a lot of mistakes being made in the actual design of a logo. Almost every 5th logo that is being created has goof ups in it. If the logo is being printed on merchandise or give always and the size of the logo is too small then its details won’t be visible, so all that effort that is being put into the design and the intricacy of the logo is wasted. The logo has to be comprehensive so that the purpose of the logo is served which is to get registered in the minds of the consumer.
If you can recall the logo of Starbucks, which is a good example of a complex logo, is a good example of how they redesigned the logo overtime but kept the intricacy level same and kept it looking like the old logo so that the consumers can relate the new logo with the old one. Their first logo was a topless mermaid in water with a noticeable double fist tail. The next version was in operation between 87 to 92 which showcased the same mermaid but her hair looked slightly changed and the color combination was different too. the fish tail was cropped. Now the new logo still has the same mermaid but her navel and chest is not visible.