I wonder! Why? People criticize logo designs, when they believe that designing can be done by anyone at any time. Actually, this world has been revolutionized. Due to high tech advanced technology; people are getting amazing softwares, which made it possible for everyone, especially the one who knows how to use photo-shop, they start their designing business conveniently. In this digital era, there is one big misconception, that is, “everyone can be a designer”. Yes! This is somewhat true, in this modernized world, anyone who is having good knowledge about the new advanced technology, to some extent can be a good designer. But this mostly a misconception in people’s mind. Logo designing requires main skills, which includes Being Creative, Original and unique. Until a logo is unique and the colors and fonts are smartly used in it, such kind of a design can’t be regarded as an appealing design and will fail to in attracting large audience towards that particular brand. In this digital era, the demand of having a unique identity is increasing day by day. People are just concerned about having an identity, associated with their brand to make the brand acknowledged all around the world. But my question is; Are they aware of the difference between good logo designs and bad ones, plus the link between an identity and the brand? Everyone is in a hurry to get the most appealing, yet an attractive identity and they are ready to spend hundreds and thousands of dollars on one design. But, if an existing or a new company wants to have a good Logo Design as an identity, they have to do some homework first. Following are the few steps, which should be considered by new or an existing brand owner, while hiring or approaching any company to design you a logo for your brand:
- Consult with a few people in you surrounding and take some suggestions, while searching a good logo designing company.
- Once the designing company is selected, do some research about the designing company.
- Check their portfolio section, have a look towards their work and this will let you gain knowledge about how that company is progressing in this section.