LogoBench reviews the connection between marketing and explainer videos!
Every website that we visit these days, we find funny short animated videos that give us a solution in the end. We often find a troubled Mark or a confused Bob trying to find a solution to a common problem. The video around the half way mark introduces the solution which is usually the product itself. If we look at this from the marketer’s perspective, Explainer videos are an excellent tool to boost your marketing.
Online selling has changed permanently during the last years and it’s proceeding towards newly established forms of substance that in reality help audiences and not merely focus on hard-selling their merchandise. Old-school ways like purchasing email lists or cut-rate sale ads don’t work any longer. Fortunately, there’s a far more absorbing way: I’m talking of inbound selling, a new commercializing trend that’s forcing back outstanding outcomes to most on-line marketers.
The inward commercializing methodological analysis is based on producing and sharing character and useful content to train and channelize the customers for a final buy conclusion. By training the audience and assisting them with their troubles, it gives great insight toward your organization and that’s a lot, which transforms into conversions and sales agreement.
All of this is built upon a 4-step purchaser’s journey:
- Draw visitors to your internet site.
- Win over those visitors into lead-ins.
- Reverse those lead-ins into customers.
- Make your clients into marketers of your brand name.