The connection between marketing and explainer videos!

LogoBench reviews the connection between marketing and explainer videos!

Every website that we visit these days, we find funny short animated videos that give us a solution in the end. We often find a troubled Mark or a confused Bob trying to find a solution to a common problem. The video around the half way mark introduces the solution which is usually the product itself. If we look at this from the marketer’s perspective, Explainer videos are an excellent tool to boost your marketing.

Online selling has changed permanently during the last years and it’s proceeding towards newly established forms of substance that in reality help audiences and not merely focus on hard-selling their merchandise. Old-school ways like purchasing email lists or cut-rate sale ads don’t work any longer. Fortunately, there’s a far more absorbing way: I’m talking of inbound selling, a new commercializing trend that’s forcing back outstanding outcomes to most on-line marketers.

The inward commercializing methodological analysis is based on producing and sharing character and useful content to train and channelize the customers for a final buy conclusion. By training the audience and assisting them with their troubles, it gives great insight toward your organization and that’s a lot, which transforms into conversions and sales agreement.

All of this is built upon a 4-step purchaser’s journey:

  1. Draw visitors to your internet site.
  2. Win over those visitors into lead-ins.
  3. Reverse those lead-ins into customers.
  4. Make your clients into marketers of your brand name.


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Every year United Nations Environment program celebrate the World Environment day on June 5. This is done to raise awareness about the environment issues that are pertaining currently. Every year there is a theme attached to the World Environment day and this year the theme is sustainable lifestyles. They have also selected a slogan that goes by “Seven Billion Dreams. One Planet. Consume with Care.” The raise further more awareness of this day, United Nations Environment program has launched a logo design competition. The winner of the logo design competition will not only be featured as the logo of World Environment day but also win a trip to Milan, Italy to see the Expo Milano 2015.

The expo is being held in Milan is actually a short for Universal Exposition or the World Fair. This year they are focusing on sustainable food and food systems.

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The competition says that you must use the slogan somewhere in the logo and also the title World Environment Day June 5. The last date for submission of the entries is April 19 and it is only open to individuals and not groups or organizations.

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This is the age of the mobile responsive design websites. Following are two of the misguided judgments about the Responsive sites being created today.

Misguided judgment #1

Responsive style is just confined to Mobile Devices

All things considered, its actual that the idea of making responsive configuration was determined by the development of web amicable cell phones. Nonetheless, that won’t imply that this sort of sites is confined to the cell phones singularly. The central configuration of a responsive style is to embrace itself to the gadget of the client, which is getting to be accustomed to taking a gander at the site. Thus, disregarding whether you’re utilizing a desktop, a smart phone, or a cell phone to take a gander at the site, a responsive page should drive higher client aptitude by indicating in great acclimation to all these stages.


Misinterpretation #2

Responsive style consolidates a negative effect on the Site’s comprehensibility.

That being said, this can be more likely than not, one of the chief basic issues that a client accuses for a responsive page. Nonetheless, its not by any means attributable to the responsive style. Typically, while making a responsive site page, the fashioners and accordingly the software engineers concentrate moreover on the responsive half – every the planning and programming parts of it. Henceforth, almost no or no imperatives is conferred on picking the textual styles appropriately. This hampers the comprehensibility of the site and accordingly, the ease of use is traded off. On the other hand, this has nothing to do specifically with the system for responsive website pages. Sites will be given a perfect look with completely flawless text style decision even though making them responsive

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Why market research is important for a logo design.


Before you embark on a mission of making a logo for your brand you have to keep a lot of things in your mind. If you have been following the blogs by logobench then you would know that we have discussed a lot of points earlier. This time though, logobench is emphasizing on the fact of market research. This means that we must know what our competition is doing. What they look like logo wise and why? If you hire a logo design company then you must know what you want. For that you need look at others.

Two trustworthy beginning points for online logo design exploration are Logo Moose and Logo Gala. One thing to be aware of knows when to stop your logo research. It’s best to take a gander at what did and didn’t work out of 10 applicable logo outlines than bog yourself with 50 unessential ones.


In case you’re battling for thoughts, then you can make use of basic tools of English such as dictionary and thesaurus that will give you more words to search from. In the event that you keep a representation book then take a gander at past drawings – you’re certain to have unused thoughts from past activities, so you might as of now be perched on the ideal arrangement.

Instagram’s way of revisiting your last year in pictures.


Instagram is one of the most famous photo and video sharing social platform. It has a lot of options but it is majorly used for photo sharing. It is also popular because of its ability to filter and edit these images instantly. Recently Instagram launched Weevme which is created by HUSH. This is an app designed to revisit all of your pictures that you uploaded on Instagram in the last year. It then “Weeves” all the images into a pattern and makes up a one single image. The more images you have uploaded, more intricate the pattern becomes. The creators are convinced that users will be able to identify all of their images and will be a good sharing experience.


Facebook had done a similar activity for their user which was named as “My year in pictures”. It lets you share the picture you have uploaded in the last year. It had customizing options as well so the users could alter the images and descriptions. The idea wasn’t really an instant hit but it later picked up slightly. Similarly its early days for Weevme and as the time goes on it is expected to go viral on Instagram.

The most recent Penguin update 3.0 from Google.

LogoBench Reviews the most recent Penguin update 3.0 from Google.


The Search motor streamlining agent’s around the globe have been uneasy as a result of the way Penguin capacities. In case you’re struck by it, regardless of the fact that you make alterations, you need to keep down until the following issue to check whether your adjustments have done what Google coveted.


Distributers struck by the past adaptation of Penguin — a year ago in October 2013 — have been anticipating that as of recently will check whether exercises they’re attempted, for example, disposing of spammy connections have affected. Provided that this is true, they’re most likely seeing some improvement in activity this time of time. If not, they need to have a go at concocting more changes and afterward holding off until to what extent it takes for Google to redesign the Penguin once more.



Unexpectedly, for the individuals who took a stab at denying awful connections, on the off chance that you were on then between the most recent three weeks, that was late for this Penguin alter. Do bind in your brain that a few people may see positioning drop-offs however not by any stretch of the imagination be hit by Penguin. That is because of if Penguin causes an expansive scope of connections to be rejected, those associations will no more put over the credit or play “votes” as they previously may have.


Web locales that profited from these fake voting’s — as Google would take a gander at them — lose that playing point and therefore conceivably deceivability, despite the fact that they weren’t rebuffed by Google straightforwardly.


Google has implied that with the most recent understanding of Penguin, it likewise would have another arrangement of standards taking into consideration audits to happen all the more regularly. We can just come to think about that in due time.

The logo change of Firefox.

Logobench Reviews the logo change of Firefox.LB1

Firefox is famous for their internet explorer browser and their user friendly tools. It is certainly one of the most popular browsers in the group of a few good ones. Google chrome is famous for its speed browsing so Firefox is famous for option and that it can be customizable. They recently had some changes done to their logo. Although the changes were minimal in the outlook but they can be observed and they are worth mentioning.  They named it as re designing the simplified Firefox logo. They are proudly calling it the visual evolution of the Firefox logo. They have followed the same logo since inception. But they have tweaked it slightly and the latest one is no different.lb2

This time the logo has the same fox around the globe. This time the logo is seen with globe in more blue. And the fox is more fluent as there are less shades of orange. They have made the logo simpler and taken the shine out of it. You can’t really make out the globe, as the colors are too mixed up.