The connection between marketing and explainer videos!

LogoBench reviews the connection between marketing and explainer videos!

Every website that we visit these days, we find funny short animated videos that give us a solution in the end. We often find a troubled Mark or a confused Bob trying to find a solution to a common problem. The video around the half way mark introduces the solution which is usually the product itself. If we look at this from the marketer’s perspective, Explainer videos are an excellent tool to boost your marketing.

Online selling has changed permanently during the last years and it’s proceeding towards newly established forms of substance that in reality help audiences and not merely focus on hard-selling their merchandise. Old-school ways like purchasing email lists or cut-rate sale ads don’t work any longer. Fortunately, there’s a far more absorbing way: I’m talking of inbound selling, a new commercializing trend that’s forcing back outstanding outcomes to most on-line marketers.

The inward commercializing methodological analysis is based on producing and sharing character and useful content to train and channelize the customers for a final buy conclusion. By training the audience and assisting them with their troubles, it gives great insight toward your organization and that’s a lot, which transforms into conversions and sales agreement.

All of this is built upon a 4-step purchaser’s journey:

1. Draw visitors to your internet site.
2. Win over those visitors into lead-ins.
3. Reverse those lead-ins into customers.
4. Make your clients into marketers of your brand name.

LOGO DESIGN COMPETITION FOR THE WORLD ENVIRONMENT DAY

Every year United Nations Environment program celebrate the World Environment day on June 5. This is done to raise awareness about the environment issues that are pertaining currently. Every year there is a theme attached to the World Environment day and this year the theme is sustainable lifestyles. They have also selected a slogan that goes by “Seven Billion Dreams. One Planet. Consume with Care.” The raise further more awareness of this day, United Nations Environment program has launched a logo design competition. The winner of the logo design competition will not only be featured as the logo of World Environment day but also win a trip to Milan, Italy to see the Expo Milano 2015.

The expo is being held in Milan is actually a short for Universal Exposition or the World Fair. This year they are focusing on sustainable food and food systems.

The competition says that you must use the slogan somewhere in the logo and also the title World Environment Day June 5. The last date for submission of the entries is April 19 and it is only open to individuals and not groups or organizations.

Article Source: http://www.logobenchreviews.com/a-logobench-review-on-the-logo-design-competition-for-the-world-environment-day/

SOME OF THE COMMON MISCONCEPTIONS ABOUT MOBILE RESPONSIVE WEBSITES

This is the age of the mobile responsive design websites. Following are two of the misguided judgments about the Responsive sites being created today.

Misguided judgment #1

Responsive style is just confined to Mobile Devices

All things considered, its actual that the idea of making responsive configuration was determined by the development of web amicable cell phones. Nonetheless, that won’t imply that this sort of sites is confined to the cell phones singularly. The central configuration of a responsive style is to embrace itself to the gadget of the client, which is getting to be accustomed to taking a gander at the site. Thus, disregarding whether you’re utilizing a desktop, a smart phone, or a cell phone to take a gander at the site, a responsive page should drive higher client aptitude by indicating in great acclimation to all these stages.

Misinterpretation #2

Responsive style consolidates a negative effect on the Site’s comprehensibility.

That being said, this can be more likely than not, one of the chief basic issues that a client accuses for a responsive page. Nonetheless, its not by any means attributable to the responsive style. Typically, while making a responsive site page, the fashioners and accordingly the software engineers concentrate moreover on the responsive half – every the planning and programming parts of it. Henceforth, almost no or no imperatives is conferred on picking the textual styles appropriately. This hampers the comprehensibility of the site and accordingly, the ease of use is traded off. On the other hand, this has nothing to do specifically with the system for responsive website pages. Sites will be given a perfect look with completely flawless text style decision even though making them responsive

Originally posted on http://www.logobenchreviews.com/

BLOG.

Why market research is important for a logo design.

Before you embark on a mission of making a logo for your brand you have to keep a lot of things in your mind. If you have been following the blogs by logobench then you would know that we have discussed a lot of points earlier. This time though, logobench is emphasizing on the fact of market research. This means that we must know what our competition is doing. What they look like logo wise and why? If you hire a logo design company then you must know what you want. For that you need look at others.

Two trustworthy beginning points for online logo design exploration are Logo Moose and Logo Gala. One thing to be aware of knows when to stop your logo research. It’s best to take a gander at what did and didn’t work out of 10 applicable logo outlines than bog yourself with 50 unessential ones.

In case you’re battling for thoughts, then you can make use of basic tools of English such as dictionary and thesaurus that will give you more words to search from. In the event that you keep a representation book then take a gander at past drawings – you’re certain to have unused thoughts from past activities, so you might as of now be perched on the ideal arrangement.

Instagram’s way of revisiting your last year in pictures.

Instagram is one of the most famous photo and video sharing social platform. It has a lot of options but it is majorly used for photo sharing. It is also popular because of its ability to filter and edit these images instantly. Recently Instagram launched Weevme which is created by HUSH. This is an app designed to revisit all of your pictures that you uploaded on Instagram in the last year. It then “Weeves” all the images into a pattern and makes up a one single image. The more images you have uploaded, more intricate the pattern becomes. The creators are convinced that users will be able to identify all of their images and will be a good sharing experience.

Facebook had done a similar activity for their user which was named as “My year in pictures”. It lets you share the picture you have uploaded in the last year. It had customizing options as well so the users could alter the images and descriptions. The idea wasn’t really an instant hit but it later picked up slightly. Similarly its early days for Weevme and as the time goes on it is expected to go viral on Instagram.

The most recent Penguin update 3.0 from Google.

LogoBench Reviews the most recent Penguin update 3.0 from Google.

The Search motor streamlining agent’s around the globe have been uneasy as a result of the way Penguin capacities. In case you’re struck by it, regardless of the fact that you make alterations, you need to keep down until the following issue to check whether your adjustments have done what Google coveted.

 

Distributers struck by the past adaptation of Penguin — a year ago in October 2013 — have been anticipating that as of recently will check whether exercises they’re attempted, for example, disposing of spammy connections have affected. Provided that this is true, they’re most likely seeing some improvement in activity this time of time. If not, they need to have a go at concocting more changes and afterward holding off until to what extent it takes for Google to redesign the Penguin once more.

 

Unexpectedly, for the individuals who took a stab at denying awful connections, on the off chance that you were on then between the most recent three weeks, that was late for this Penguin alter. Do bind in your brain that a few people may see positioning drop-offs however not by any stretch of the imagination be hit by Penguin. That is because of if Penguin causes an expansive scope of connections to be rejected, those associations will no more put over the credit or play “votes” as they previously may have.

 

Web locales that profited from these fake voting’s — as Google would take a gander at them — lose that playing point and therefore conceivably deceivability, despite the fact that they weren’t rebuffed by Google straightforwardly.

 

Google has implied that with the most recent understanding of Penguin, it likewise would have another arrangement of standards taking into consideration audits to happen all the more regularly. We can just come to think about that in due time.

The logo change of Firefox.

Logobench Reviews the logo change of Firefox.

Firefox is famous for their internet explorer browser and their user friendly tools. It is certainly one of the most popular browsers in the group of a few good ones. Google chrome is famous for its speed browsing so Firefox is famous for option and that it can be customizable. They recently had some changes done to their logo. Although the changes were minimal in the outlook but they can be observed and they are worth mentioning.  They named it as re designing the simplified Firefox logo. They are proudly calling it the visual evolution of the Firefox logo. They have followed the same logo since inception. But they have tweaked it slightly and the latest one is no different.

This time the logo has the same fox around the globe. This time the logo is seen with globe in more blue. And the fox is more fluent as there are less shades of orange. They have made the logo simpler and taken the shine out of it. You can’t really make out the globe, as the colors are too mixed up.

 

The logo of Sony Vaio.

LogoBench Reviews the logo of Sony Vaio.

Logos need to send a message. When a logo is designed, it is believed to interpret what the organization thinks about the brand. What they are offering to the people. They can show both verbally that is in a tag line and they can make use of the logo itself. Many companies in the past have had interesting and creative logos that express what the company feels about the brand and what they want to portray. Some of the brave one does go for subliminal logos as well.

One such logo that can be discussed here is the Sony Vaio logo. The V and the A of the logo has been deliberately made to look like the analogue signal of an equalizer display and I and O is that of a binary digital signal.

All this is a part of the subliminal message that Sony wanted to portray to the audience and its customers. We cannot forget that it was a very successful logo and it was well appreciated by the customers worldwide.

 

 

 

 

The logo change of NetGear

LogoBench Reviews the logo change of NetGear

NetGear is an American company that manufactures computer hardware and networking equipment. They are more popular in America then around the world but the quality that they produce is truly world-class. They recently hi red a design company for a logo revamp. By looking at the logo we can see that they wanted to keep their earlier identity as it was. So the first impression of the logo can be said that it may be not that different apart from the color scheme. The earlier logo was a dark navy blue color where as the new one is Purple.

Although the new logo is not much different but by looking closely we can see some more differences in the two logos. The spacing in the earlier logo was more than the new one which is the second difference plus they have given an extension to the letter-forms thus giving an overall impressive look to the outlook of the brand. It can be said that NetGear has achieved two things by this revamp. Firstly they have changed their logo and secondly they have maintained their identity as well.

 

 

 

The revamped and re-branded Southwest Airlines.

LogoBench reviews the revamped and rebranded Southwest Airlines.

The Dallas based Southwest Airlines has rebranded there outlook and brought forth a new fresher look. The planes look blue which was the dominant color earlier as well but there are some darker shades as well and the tail looks brighter with the colors of red and yellow.  This revamp occurred for the first time in the 43 year old history of the carrier. This activity does require a lot of resources and time. Plus there has to be a creative element involves in the whole process. The audience should connect with the revamp, and it should be marketed that way.

The colors used in the rebranding process are considered to be an integral part. Each color represent a theme, an idea, a philosophy and the whole combination of colors describe the companies gesture of moving forward and changing with time. When we associate a brand with a color, it means the ultimate success for that particular brand. It’s not an easy job, to think of Coca Cola when you see the color red, blue for Pepsi. Brands invest millions of dollars to create that level of association. Colors create a brand experience and create a personality of its own. Many airlines do change with time but that does not mean they can follow a pattern. It should be different and relateable at the same time.